hackthis_archive ([personal profile] hackthis_archive) wrote2007-03-01 05:23 pm

Same shit, different day.

I don't know how many of you use gmail, but those of you who do know that gmail has this little feature where they offer ads and news stories and links based on the contents of your e-mail. Today, I sent [livejournal.com profile] ethrosdemon an e-mail about The Roots album 'Game Theory' and the Notorious B.I.G's 'Greatest Hits' -- to which gmail decided that the best sponsored link response was:

Nigga - www.eBay.com - Great deals on Nigga Shop on eBay and Save!.


Oh really.

For those of you who don't know, both The Roots and Notorious BIG (Biggie Smalls) are rappers. So, naturally, when gmail thinks of rappers they think of 'nigga.' Never mind that nowhere in the e-mail was 'nigga' used as I tend to abbhor the use of this word and find is seriously offensive. So, naturally, I think anybody could understand why I might take a moment to say 'wait. WHAT?' Not just as a black person or as a black women, but as a person in general.

Do they do this for Asian people and Latinos? Have I missed something? Has Google been bought by the ignorant and callous? Naturally I went to Customer Service to complain, but since gmail doesn't seem to have a Customer Service area that isn't just 'Tell us How Much You Love Us,' you can see why I'm a little pissed off.

In 2007 you would think a international conglomerate could show a little fucking TACT. Apparently not.

I was just going to let this slide, but you know, my day is already fucked up, might as well go for broke.

The thing is that I really am of two minds about posting this, because on one hand, it's just so fucking typical of American society these days that I shouldn't be surprised. It's the new 'norm.' Everywhere you go people think it's okay to use the n-word (nigger) because their friends use it, or because it they heard it in a song, or because black people use it, so why can't they? Aren't black people past that whole slavery & racism thing? Why are they still harping on about old shit? Hmmm. Let me think on that for a moment.

I don't know if its a generational issue or maybe I'm just pissed off because it's a racial slur no matter how you spell it. Every time someone says "Well, I used 'nigga' instead of 'nigger', and that's not the same thing" I want to slap them, because guess what?

It is the same thing.

Cracka is the same as faggot is the same as spic as the same as chink. No matter what you try to disguise it as, a slur is a slur is a slur. If you don't want somebody else using it, how about you not use it either? How about people step up and admit when they're fucking wrong for a change?

Anybody know of a good competitor e-mail service?
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ext_2524: do what you like (Default)

[identity profile] slodwick.livejournal.com 2007-03-02 05:04 pm (UTC)(link)
I don't want to step on anyone's toes as I certainly believe everyone should do whatever they need to to be comfortable, and if that means not using Gmail, that's what you should do, but... I honestly don't think the blame for this rests entirely with Google.

As a couple folks have pointed out, I'm pretty sure the sponsored ad algorithm is set up to allow people purchasing ad space to denote the time and place their ads show up, either in relation to specific triggers in an email or in a Google search. I think in this case, the person/group responsible for linking the artists in question (and/or some of their lyrics) with their "shop" (if it even exists), not necessarily Google or Gmail.

[identity profile] hackthis.livejournal.com 2007-03-02 05:56 pm (UTC)(link)
I think Slod's made a lot of good points about 'How this may not necessarily be Google/Gmail's fault, inasmuch is it's just shoddy work by their Standards & Practices department' and truly there's a part of me that's like 'Don't we have more important things to do? I *know* we have more important things to do here. Why are you even letting this crap bother you, because it really is just par for the course.' And yet I just can't shake this feeling that things are getting worse in society. That people are equating ignorance with freedom of speech, that in an effort to be P.C. or too open or too down that we're just letting all sort of shit fly by. That shack in Nepal looks better and better all the time.
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[identity profile] hackthis.livejournal.com 2007-03-02 09:42 pm (UTC)(link)
True dat. Naturally on this you are not going to get an argument from me.